> For the complete documentation index, see [llms.txt](https://www.sdv.guide/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://www.sdv.guide/sdv101/part-d-implementation-strategies/enterprise-topics/incumbent-oems-vs-ev-start-ups.md).
# Incumbent OEMs vs EV Start-ups
The SDV transformation highlights critical differences between **incumbent OEMs** and **disruptors**, as outlined in the table:
Incumbent OEMs, with their legacy systems and processes, focus on **cost optimization** and milestone-driven innovation. Their structures are often **siloed**, with slower, hierarchical decision-making. In contrast, disruptors embrace **value-driven innovation**, operate with **cross-functional teams**, and adopt agile, decentralized processes. Disruptors prioritize continuous feedback, shorter release cycles, and automated testing while unifying their CI/CD pipelines for consistency.
#### Closing: Learning from Disruptors
For incumbents to remain competitive in the SDV era, they must adopt key principles from disruptors, including agile decision-making, continuous feedback, and unified DevOps practices. At the same time, they must leverage their ability to **scale globally** and deliver products at the **highest quality**. Successfully merging these strengths will enable incumbents to innovate rapidly while maintaining the reliability and scale that have been their core competencies.
---
# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.
## Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.
Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter:
```
GET https://www.sdv.guide/sdv101/part-d-implementation-strategies/enterprise-topics/incumbent-oems-vs-ev-start-ups.md?ask=&goal=
```
`ask` is the immediate question: it should be specific, self-contained, and written in natural language.
`goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.
Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.