SDV Business & Investment Enablement

Creating great SDV tech is only half the challenge—funding it responsibly and proving its pay-off is the other half. Business & Investment Enablement equips decision-makers with hard numbers, repeatable models, and clear investment gates so they can prioritise features, size budgets, and justify ongoing updates throughout a vehicle’s life. Without this lens, SDV quickly turns into “cost to compete.” With it, the programme becomes a measurable value engine.

SHIFT – The SDV Business Case

A joint initiative by KPMG, A2MAC1, BinaryCore, and Reusch Law

SHIFT (SDV Holistic Investment Framework for Transformation) will be the first open model that quantifies both the true cost and the real value of SDV transformation across multiple vehicle generations.

• Why it matters Legacy OEMs face agile SDV-native rivals and billion-euro write-offs. Digital add-on revenues remain elusive. SHIFT supplies a data-driven baseline so strategy and engineering can take informed bets instead of expensive guesses.

• What it delivers Top-down P&L scenarios vs. legacy E/E, bottom-up TCO from 900+ teardown datasets, feature-level lifecycle costing, and legally safe, anonymised data that any OEM can reuse. Future extensions will add interactive dashboards for what-if analysis and make-or-buy trade-offs.

• How it works Finance modelling (KPMG) meets granular cost benchmarks (A2MAC1) and in-field feature economics (BinaryCore), all wrapped in an IP-safe governance shell (Reusch Law). The result: an investment playbook that can be shared, audited, and continuously refined.

SHIFT will give CFOs, platform strategists, and procurement leads a common language—and the numbers—to steer SDV programmes with confidence. Watch this space!